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Our Work

Raising Cane's

Grand Opening

Raising Cane's opened a new location at Campus Corner in Norman, OK, and utilized The Dubs Group's deep bench to help spread awareness through social media. 


Ricky Stapleton Autos

Community Awareness

Ricky Stapleton Autos wanted to give back to the local community, specifically elder care facilities, and utilized the collegiate NIL marketplace to do so. 

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Barstool Sports

Merchandise Collaboration

Barstool Sports wanted to build a merch line around Tanner Groves, a Dubs Group Student-Athlete, and Dubs was happy to help design, promote, and sell the awesome products.

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Highlighting New Features

As a well-established global brand, Snapchat wanted to highlight and add users for their newest feature. By working Student-Athletes, Dubs was able to to bring awareness to their Spotlights feature over a three-month campaign.

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Student-Athlete Education

Athletic Departments want to make sure Student-Athletes are properly leveraging their brands, and bring Dubs in to teach them how to do just that


G.O.A.T. Fuel

Campus Awareness

G.O.A.T. Fuel wanted to spread awareness of their energy drinks amongst a target-heavy environment: college campuses. Dubs utilized Student-Athletes’ unique and respected voices in content to establish preference for Goatfuel’s product amongst the Student-Athletes and their peers.

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Audience Expansion

AWD is a California-based jewelry company. To expand AWD’s audience into southern states, Dubs leveraged football gamedays with Student-Athletes at TCU and OU.


Baseball BBQ

Audience Profiling

Baseball BBQ wanted to reach a very specific audience across geography and interest. Dubs was able to specify the right Student-Athletes, without losing the reach of a larger social campaign, to reach the niche audience and drive conversions. 

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Lifestyle Content

As a lifestyle brand that leaned heavily to the beauty space, Olita wanted to extend their reach into the world of sports. Dubs introduced Olita’s products to new audience by leveraging Student-Athletes as trusted influencers for the space.

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