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Our Work
Raising Cane's
Grand Opening
Raising Cane's opened a new location at Campus Corner in Norman, OK, and utilized The Dubs Group's deep bench to help spread awareness through social media.
Ricky Stapleton Autos
Community Awareness
Ricky Stapleton Autos wanted to give back to the local community, specifically elder care facilities, and utilized the collegiate NIL marketplace to do so.
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Barstool Sports
Merchandise Collaboration
Barstool Sports wanted to build a merch line around Tanner Groves, a Dubs Group Student-Athlete, and Dubs was happy to help design, promote, and sell the awesome products.
Snapchat
Highlighting New Features
As a well-established global brand, Snapchat wanted to highlight and add users for their newest feature. By working Student-Athletes, Dubs was able to to bring awareness to their Spotlights feature over a three-month campaign.
Universities
Student-Athlete Education
Athletic Departments want to make sure Student-Athletes are properly leveraging their brands, and bring Dubs in to teach them how to do just that
G.O.A.T. Fuel
Campus Awareness
G.O.A.T. Fuel wanted to spread awareness of their energy drinks amongst a target-heavy environment: college campuses. Dubs utilized Student-Athletes’ unique and respected voices in content to establish preference for Goatfuel’s product amongst the Student-Athletes and their peers.
AWD
Audience Expansion
AWD is a California-based jewelry company. To expand AWD’s audience into southern states, Dubs leveraged football gamedays with Student-Athletes at TCU and OU.
Baseball BBQ
Audience Profiling
Baseball BBQ wanted to reach a very specific audience across geography and interest. Dubs was able to specify the right Student-Athletes, without losing the reach of a larger social campaign, to reach the niche audience and drive conversions.
Olita
Lifestyle Content
As a lifestyle brand that leaned heavily to the beauty space, Olita wanted to extend their reach into the world of sports. Dubs introduced Olita’s products to new audience by leveraging Student-Athletes as trusted influencers for the space.
