phase 1
understand your fan
the fan as a consumer.
Gain a deeper insight into the fandom, beyond the school-based affinity they have already demonstrated.
01
analyzing your audience
02
map the fan journey
03
size & define market potential
04
The foundation begins with a clear picture of who the fans are. We look at demographics, lifestyles, and behaviors to see what makes them tick beyond their school pride. This helps uncover what drives their passion, how they spend their time, and the unique traits that shape their fan experience.
Next, we dig into how fans connect with athletics over time. By mapping their journey, segmenting different types of fans, and spotting loyalty patterns, we learn when and how they engage the most. These insights reveal key touchpoints that can strengthen relationships and build lasting connections.
With a clear view of the fan base, we measure the market potential. We identify how big the opportunity is and which segments offer the most value. Creating personas and archetypes brings these numbers to life, helping you see exactly where to focus efforts for the biggest impact and return.
Then, we put the data to work. By identifying fan needs, spotting gaps, and finding new opportunities, we translate insights into strategies that grow loyalty and revenue. This step ensures every decision is rooted in fan understanding and leads to meaningful results on and off the field.