DUBS X INSTITUTIONS
WINNING IN NIL
At The Dubs Group, we’ve developed, launched, and managed a successful collective brand, 1Oklahoma, giving us firsthand insight into the challenges and opportunities schools and teams face. Our proven approach brings operational efficiency, sustainable NIL monetization (even above the cap), and a modular service model tailored to your exact goals.
Whether you are looking to enhance your NIL department internally or in close partnership with the University, we can help.
$ 40MM
CONTRACTED AND/OR DELIVERED through collective and brand deals
SIGNED 5 STUDENT ATHLETES RANKED
#1
IN THEIR CLASS
MONETIZED
250+
STUDENT ATHLETES' NIL ACROSS 14 SPORTS
SERVICES
01
EXPERIENCES
We hosted a series of expertly executed events ranging from intimate VIP experiences to free events open to the public, creating unique opportunities for fans to connect with their student athletes. These experiences not only created a strong community, but also generated new and meaningful revenue for NIL, helping support and empower the athletes who represent Oklahoma.
02
OPERATIONS
CONSULTING
With years of hands-on success in the NIL space, we've truly seen it all — and now we're bringing that expertise to you. Our consulting services are built on deep, specialized knowledge and real-world experience. Whether you're navigating team dynamics, structuring contracts, or evaluating on- and off-field opportunities, we deliver sharp, forward-thinking solutions tailored to your needs.
03
ECOMMERCE
Our eCommerce efforts were built around quick responses to big moments, allowing us to have converted on cultural flashpoints in real time. The athletes loved the custom pieces, which resonated far beyond our local community—reaching a national audience and telling powerful stories that elevated both the brand and the individuals behind it.
04
SUBSCRIPTION
OFFERINGS
Our subscription platform provided insider access to student-athletes, offering fans a behind-the-scenes look at their lives on and off the field. We produced over 10 different original content series and worked with more than 50 athletes, delivering exclusive, high-quality storytelling that brought fans closer to the people they cheer for.
05
ATHLETE SERVICES
Our athlete services prioritize consistent and clear communication, ensuring every activation or deliverable is aligned with the athlete's contract and expectations. To date, we’ve successfully executed an estimated 650 deliverables, reinforcing our commitment to professionalism, transparency, and results for our clients.
06
SALES
Our outbound sales strategy effectively tapped into the marketing power of student-athletes, leveraging their influence to drive brand partnerships, increase visibility, and create authentic connections between businesses and passionate fan communities through standard sponsorship, affiliate marketing, and talent integration deals.