DUBS X INSTITUTIONS

WINNING IN NIL

At The Dubs Group, we’ve developed, launched, and managed a successful collective brand, 1Oklahoma, giving us firsthand insight into the challenges and opportunities schools and teams face. Our proven approach brings operational efficiency, sustainable NIL monetization (even above the cap), and a modular service model tailored to your exact goals.

Whether you are looking to enhance your NIL department internally or in close partnership with the University, we can help.

$ 40MM

CONTRACTED AND/OR DELIVERED through collective and brand deals

SIGNED 5 STUDENT ATHLETES RANKED

IN THEIR CLASS

MONETIZED

250+

STUDENT ATHLETES' NIL ACROSS 14 SPORTS

SERVICES

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EXPERIENCES

We hosted a series of expertly executed events ranging from intimate VIP experiences to free events open to the public, creating unique opportunities for fans to connect with their student athletes. These experiences not only created a strong community, but also generated new and meaningful revenue for NIL, helping support and empower the athletes who represent Oklahoma.

OPERATIONS
CONSULTING

With years of hands-on success in the NIL space, we've truly seen it all — and now we're bringing that expertise to you. Our consulting services are built on deep, specialized knowledge and real-world experience. Whether you're navigating team dynamics, structuring contracts, or evaluating on- and off-field opportunities, we deliver sharp, forward-thinking solutions tailored to your needs.

ECOMMERCE

Our eCommerce efforts were built around quick responses to big moments, allowing us to have converted on cultural flashpoints in real time. The athletes loved the custom pieces, which resonated far beyond our local community—reaching a national audience and telling powerful stories that elevated both the brand and the individuals behind it.

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SUBSCRIPTION
OFFERINGS

Our subscription platform provided insider access to student-athletes, offering fans a behind-the-scenes look at their lives on and off the field. We produced over 10 different original content series and worked with more than 50 athletes, delivering exclusive, high-quality storytelling that brought fans closer to the people they cheer for.

ATHLETE SERVICES

Our athlete services prioritize consistent and clear communication, ensuring every activation or deliverable is aligned with the athlete's contract and expectations. To date, we’ve successfully executed an estimated 650 deliverables, reinforcing our commitment to professionalism, transparency, and results for our clients.

SALES

Our outbound sales strategy effectively tapped into the marketing power of student-athletes, leveraging their influence to drive brand partnerships, increase visibility, and create authentic connections between businesses and passionate fan communities through standard sponsorship, affiliate marketing, and talent integration deals.

WORK WITH US