phase 2
strategic market plan
identify the field of play.
Design compelling and engaging value propositions where fans are the most receptive to conversion.
Dubs will strategically define where your institution is going to play and how you are going to win there by looking internally at institutional priorities as well as at external influences and best practices to ultimately define the right lines of revenue.
THE STRATEGY
01
landscape analysis
02
alignment
We start by looking at the big picture. The fans, the market, the competition, and where your program fits. This helps us see opportunities and challenges before making a plan.
Next, ensure everyone is on the same page. We provide recommendations, but you have ultimate control of your department. By aligning across departments, clarifying team expectations, we prioritize targets that matter the most to you. By securing commitment at every level, the strategy is positioned for long-term success and consistency.
03
Identify lines of revenue
04
build value for fans
With alignment secured, we look to defining a value proposition. We define and categorize revenue streams, focusing on which ones should be created, enhanced, or rethought. This helps maximize existing opportunities while uncovering new ones.
Market and consumer insights inform offers and experiences that resonate with fans, meeting them where they’re most engaged and most likely to convert—transforming passion into loyalty and loyalty into lasting value.
