THE OVERVIEW
As a well-established global brand, Snapchat wanted to highlight and add users for their newest feature. By working with Student-Athletes, Dubs was able to bring awareness to their Spotlights feature over a three-month campaign.
THE TASK:
NEW FEATURE LAUNCH
Snapchat leveraged trendsetters within the Gen Z community to encourage the use of their new feature.
Snapchat wanted to encourage usage around their new Spotlight feature and used The Dubs Group talent management expertise to execute a campaign centered around in-depth product education and posting around a consistent cadence.
The Dubs Group created personalized, in-depth, and wholly encompassing briefing materials to explain the purpose, user flow, and intended final product of the campaign
01
TACTIC
The Dubs Group managed posting cadence to ensure coverage while keeping within an organic tone, and captured all posting for reporting during the 24-hour period each element was up on the Spotlight feature
02
TACTIC
THE GIST
By educating student-athletes about the feature, The Dubs Group managed a campaign with 144 "snap" elements successfully laddering up to a larger message encouraging usage amongst the digitally discerning Gen-Z
CONTRACTING
COMPLIANCE
NEGOTIATION
CLIENT MANAGEMENT
INCREASE APP DOWNLOADS + USAGE RATES
TARGETED AUDIENCE (GEN Z)
TREND-BASED STRATEGY
DUBS DID THAT