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THE OVERVIEW

As a well-established global brand, Snapchat wanted to highlight and add users for their newest feature. By working with Student-Athletes, Dubs was able to bring awareness to their Spotlights feature over a three-month campaign.

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THE TASK:

NEW FEATURE LAUNCH

Snapchat leveraged trendsetters within the Gen Z community to encourage the use of their new feature.

Snapchat wanted to encourage usage around their new Spotlight feature and used The Dubs Group talent management expertise to execute a campaign centered around in-depth product education and posting around a consistent cadence.

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The Dubs Group created personalized, in-depth, and wholly encompassing briefing materials to explain the purpose, user flow, and intended final product of the campaign

01

TACTIC

The Dubs Group managed posting cadence to ensure coverage while keeping within an organic tone, and captured all posting for reporting during the 24-hour period each element was up on the Spotlight feature

02

TACTIC

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THE GIST

By educating student-athletes about the feature, The Dubs Group managed a campaign with 144 "snap" elements successfully laddering up to a larger message encouraging usage amongst the digitally discerning Gen-Z

CONTRACTING

COMPLIANCE

NEGOTIATION

CLIENT MANAGEMENT

INCREASE APP DOWNLOADS + USAGE RATES

TARGETED AUDIENCE (GEN Z)

TREND-BASED STRATEGY

DUBS DID THAT

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