Ricky Stapleton Autos wanted to give back to the local community, specifically elder care facilities, and utilized the collegiate NIL marketplace to do so.
College sports is a multigenerational and highly impactful audience, making it a powerful platform for Ricky Stapleton Autos to message hyper-locally.
Ricky Stapleton came to The Dubs Group with the hope of doing good in the community and messaging to a hard-to-reach demographic.
Dubs hosted a series of Bingo nights with Student-Athletes and residents at their care facilities
Dubs also provided lunch to facility staff, leaving collateral to drive future consideration
Through targeted activation, Dubs gave Ricky Stapleton Autos permission to break through to a gated audience. By crafting two distinct messages for staff and for residents, Ricky Stapleton Autos delivered a hyper-local campaign that stood out from other community giveback and other NIL deals.
176 RESIDENTS, 5 FACILITIES
Our Student-Athletes were able to build relationships at 7 events with 176 Norman residents at 5 different facilities that have cheered them on for years
FEATURED IN THE PRESS
Local press noticed our work and wanted to spread the news of Stapleton's commitment to the Norman community
78% WOMEN, 7 SPORTS
Of Student-Athletes on Team Stapleton 78% were women, and 7 of the 9 total sports engaged were Olympic
TARGETED PR MESSAGIING
DUBS DID THAT