THE OVERVIEW
Raising Cane's opened a new location at Campus Corner in Norman, OK, and utilized The Dubs Group's campus connections to help spread awareness through social media.
THE TASK:
NEW LOCATION AWARENESS
Raising Canes knew that college basketball players carry massive momentum in March, and their endorsements would bring attention to the new Campus Corner location.
Raising Cane's came to The Dubs Group to raise awareness of their new location amongst a geo-specific audience.
Dubs identified, contracted, and briefed 7 Student-Athletes based on the Raising Canes campaign objective, and set up a photo shoot to capture the content
01
TACTIC
Dubs produced two pieces of content for each Student-Athlete to post while organizing a varied flight time to prevent oversaturation
02
TACTIC
THE GIST
The Dubs Group used our winning match strategy to identify, negotiate, and contract the right talent. Dubs then executed a full shoot and video edit, culminating in assets that spread the word on campus that Raising Cane's was open for business in a convenient new location.
14 SOCIAL ASSETS
THE
RESULTS
14 different social assets, all achieving local objectives while adhering to stringent corporate brand guidelines
42K + ORGANIC IMPRESSIONS
Corporate was "very pleased with the results" with the campaign garnering over 42K organic impressions
71% WOMEN
Of Student-Athletes selected to participate, 71% were women
CONTRACTING
COMPLIANCE
NEGOTIATION
CLIENT MANAGEMENT
TREND-BASED STRATEGY
DEEP BENCH
HYPER-LOCAL/CUSTOM
GRAND-OPENING AWARENESS
CONTENT PRODUCTION
DUBS DID THAT