THE OVERVIEW
Raising Cane's opened a new location at Campus Corner in Norman, OK, and utilized The Dubs Group's campus connections to help spread awareness through social media.
THE TASK:
NEW LOCATION AWARENESS
Raising Canes knew that college basketball players carry massive momentum in March, and their endorsements would bring attention to the new Campus Corner location.
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Raising Cane's came to The Dubs Group to raise awareness of their new location amongst a geo-specific audience.
Dubs identified, contracted, and briefed 7 Student-Athletes based on the Raising Canes campaign objective, and set up a photo shoot to capture the content
01
TACTIC
Dubs produced two pieces of content for each Student-Athlete to post while organizing a varied flight time to prevent oversaturation
02
TACTIC
THE GIST
The Dubs Group used our winning match strategy to identify, negotiate, and contract the right talent. Dubs then executed a full shoot and video edit, culminating in assets that spread the word on campus that Raising Cane's was open for business in a convenient new location.
14 SOCIAL ASSETS
THE
RESULTS
14 different social assets, all achieving local objectives while adhering to stringent corporate brand guidelines
42K + ORGANIC IMPRESSIONS
Corporate was "very pleased with the results" with the campaign garnering over 42K organic impressions
71% WOMEN
Of Student-Athletes selected to participate, 71% were women
CONTRACTING
COMPLIANCE
NEGOTIATION
CLIENT MANAGEMENT
TREND-BASED STRATEGY
DEEP BENCH
HYPER-LOCAL/CUSTOM
GRAND-OPENING AWARENESS
CONTENT PRODUCTION
DUBS DID THAT