THE OVERVIEW
Barstool Sports wanted to build a merch line around Tanner Groves, a Dubs Group Student-Athlete, and Dubs was happy to help design, promote, and sell the awesome products.
THE TASK:
MERCH COLLAB
Barstool planned to capitalize on the momentum behind Dubs Student-Athlete, Tanner Groves.
The buzz surrounding OU's big man was palpable & Barstool knew the Dubs team would swiftly assist in producing merch that encapsulated the fever around Tanner.
Dubs worked with Tanner to create a logo that was emblematic of Tanner on and off the court. Barstool loved the logo so much, they adopted it and used it as the main design for the collaboration.
01
TACTIC
Dubs designed and launched a series of social assets driving traffic to the e-commerce page, while balancing messaging across Barstool, OU Barstool, Tanner's, and Dubs social handles.
02
TACTIC
THE GIST
Dubs designed a brand logo for Tanner Groves that was used in a merch collab with Barstool. By creating a logo that incorporated Tanner's distinct look on the court, The Dubs Group assisted Tanner in capitalizing on his likeness when his brand gained cultural momentum
THE
RESULTS
NATIONAL DRAW
Tanner Groves launched a line of merch with a national draw
HIGH DEMAND
Demand for the merch led to in-person pop-up sales on campus, orchestrated by The Dubs Group
CONTRACTING
COMPLIANCE
NEGOTIATION
CLIENT MANAGEMENT
CAPITALIZE MOMENTUM
LOGO CREATION
MERCH SALES
DUBS DID THAT