THE OVERVIEW
G.O.A.T. Fuel wanted to spread awareness of their energy drinks amongst a target-heavy environment: college campuses. Dubs utilized Student-Athletes’ unique and respected voices in content to establish preference for G.O.A.T. Fuel’s product amongst the Student-Athletes and their peers.
THE TASK:
BREAKTHROUGH MESSAGING
G.O.A.T. Fuel utilized the clear and authentic voices of busy Student-Athletes to show, not tell, the rest of the student body that G.O.A.T. Fuel was the preferred energy drink to fuel their days!
G.O.A.T. Fuel knew Student-Athletes had a distinct ability to break through the noise and deliver a message to a target-rich environment despite a saturated market.
The Dubs Group utilized their distinct understanding of the deal to identify three Student-Athletes that best matched the brand needs, and staged a photo shoot with each Athlete personalizing the content to each athlete's respective sport
01
TACTIC
Flexing our creative capabilities in-house, The Dubs Group delivered fun, colorful, and engaging still and dynamic content and managed the postings of the final six assets
02
TACTIC
THE GIST
To establish a footprint on college campuses, G.O.A.T. Fuel leaned on the influential voices of Dubs Student-Athletes and The Dubs Group creative capabilities to create an engaging social campaign introducing the brand to the University of Oklahoma.
THE
RESULTS
6 SOCIAL ASSETS
Across all six assets, 22% of followers liked or commented on content proving the content was engaging and messaged G.O.A.T. Fuel's objectives in the right way
FEMALE-LED MESSAGING
The Dubs Group used our Winning Match Strategy to identify the Student-Athletes most likely to move the needle for G.O.A.T. Fuel, and all three were women
CONTRACTING
COMPLIANCE
NEGOTIATION
CLIENT MANAGEMENT
AUDIENCE PROFILING
STUDENT ATHLETE BRAND MATCH
CONTENT CREATION
BREAK-THROUGH MESSAGING
DUBS DID THAT