G.O.A.T. Fuel wanted to spread awareness of their energy drinks amongst a target-heavy environment: college campuses. Dubs utilized Student-Athletes’ unique and respected voices in content to establish preference for G.O.A.T. Fuel’s product amongst the Student-Athletes and their peers.
G.O.A.T. Fuel utilized the clear and authentic voices of busy Student-Athletes to show, not tell, the rest of the student body that G.O.A.T. Fuel was the preferred energy drink to fuel their days!
G.O.A.T. Fuel knew Student-Athletes had a distinct ability to break through the noise and deliver a message to a target-rich environment despite a saturated market.
The Dubs Group utilized their distinct understanding of the deal to identify three Student-Athletes that best matched the brand needs, and staged a photo shoot with each Athlete personalizing the content to each athlete's respective sport
Flexing our creative capabilities in-house, The Dubs Group delivered fun, colorful, and engaging still and dynamic content and managed the postings of the final six assets
To establish a footprint on college campuses, G.O.A.T. Fuel leaned on the influential voices of Dubs Student-Athletes and The Dubs Group creative capabilities to create an engaging social campaign introducing the brand to the University of Oklahoma.
6 SOCIAL ASSETS
Across all six assets, 22% of followers liked or commented on content proving the content was engaging and messaged G.O.A.T. Fuel's objectives in the right way
The Dubs Group used our Winning Match Strategy to identify the Student-Athletes most likely to move the needle for G.O.A.T. Fuel, and all three were women
STUDENT ATHLETE BRAND MATCH
DUBS DID THAT