THE OVERVIEW
Baseball BBQ wanted to reach a very specific audience across geography and interest. Dubs was able to specify the right Student-Athletes, without losing the reach of a larger social campaign, to reach the niche audience and drive conversions.
THE TASK:
CONSUMER TARGETING
Baseball BBQ hired The Dubs Group to efficiently and effectively market a niche product, licensed for logo usage with specific universities.
Baseball BBQ didn't want marketing dollars to go to waste and used The Dubs Group to ensure the cross-market of grilling enthusiasts, baseball fans, and OU supporters were specifically targeted with their ads using authentic voices of OU baseball players.
The Dubs Group captured content with the Baseball BBQ products and created a series of content to be used as advertisements on Instagram
01
TACTIC
Executing a series of 15 posts, The Dubs Group managed the targeted paid ad while handling the enrollment of Student-Athletes in MetaBusiness Suite to "whitelist" content through their handles
02
TACTIC
THE GIST
Baseball BBQ understood that university-licensed products are appealing to their respective audience, and irrelevant otherwise. To help make sure every dollar reached the right potential consumer in terms of fanbase and interest, The Dubs Group utilized relevant talent and geo-targeted advertising to convert sales for Baseball BBQ.
THE
RESULTS
166K IMPRESSIONS
The ads garnered 166K impressions, reaching over 140k people
HIGH ENGAGEMENT
High engagement (measured by click-through rate) on the content indicated the creative was relevant and interesting to the audience it was served to
QUANTIFIED THE QUALITY
Low cost per ad (measured in CPM) indicated the targeted audience was viewing & engaging with the content superceding brand expectations
CONTRACTING
COMPLIANCE
NEGOTIATION
CLIENT MANAGEMENT
AUDIENCE PROFILING
PAID MEDIA STRATEGY
CONTENT PRODUCTION
TREND-BASED STRATEGY
DUBS DID THAT