Amy Weber Design is a California-based jewelry company. To expand AWD’s audience into southern states, Dubs leveraged football gamedays with Student-Athletes at TCU and OU
AWD used The Dubs Group to efficiently and effectively expand into new markets by leveraging the cultural moment of Football Gamedays.
AWD intended to expand their audience to the Oklahoma City and Dallas-Fort Worth markets and tapped The Dubs Group to use influential Student-Athletes social media to do just that.
The Dubs Group used a distinct three-pronged appraoch to select the Student-Athletes most likely to move the needle for AWD, amongst a backdrop of over 3,000 total Student-Athletes at OU and TCU
The Dubs Group arranged for content capture with the products, and crafted copy unique to each Student-Athlete. Executing posting across two campuses and eight (8) athletes, The Dubs Group launched sixteen (16) custom assets
The Dubs Group helped AWD break into two new markets by leveraging the cultural moment of gameday couture, through authentic and relevant voices.
TOP 5 LOCATIONS
Previously not included as audience markets, both target regions broke into the top 5 locations based on audience traffic
50% BUMP IN ORGANIC TRAFFIC
The specific product page saw a 50% bump in organic traffic
500% INCREASE IN SITE TRAFFIC
AWD's website saw a 5X bump in site traffic coinciding with the launch of content
DUBS DID THAT