Ricky Stapleton Autos wanted to give back to the local community, specifically elder care facilities, and utilized the collegiate NIL marketplace to do so.
Ricky Stapleton came to The Dubs Group with the hope of doing good in the community, and messaging to a hard-to-reach demographic.
College sports is a multigenerational and highly impactful audience, making it a powerful platform for Ricky Stapleton Autos to message hyper-locally.
Dubs hosted a series of Bingo nights with Student-Athletes and residents at their care facilities to
Dubs also provided lunch to facility staff, leaving collateral to drive future consideration.
Through targeted activation, Dubs gave Ricky Stapleton Autos permission to break through to a gated audience. By crafting two distinct messages for staff and for residents, Ricky Stapleton Autos delivered a hyper local campaign that stood out from other community giveback and other NIL deals.
Our Student-Athletes were able to build relationships at 7 events with 176 Norman residents at 5 different facilities that have cheered them on for years
Local Press noticed our work and wanted to spread the news of Stapleton's commitment to the Norman community
Of Student-Athletes on Team Stapleton 78% were women, and 7 of the 9 total sports engaged were Olympic
TARGETED PR MESSAGING
DUBS DID IT