Raising Cane's opened a new location at Campus Corner in Norman, OK, and utilized The Dubs Group's deep bench to help spread awareness through social media.
NEW LOCATION AWARENESS
Raising Cane's came to The Dubs Group to raise awareness of their new location amongst a geo-specific audience.
Raising Cane's knew that college basketball players carry massive momentum in March, and their endorsements would bring attention to the new Campus Corner location.
Dubs identified, contracted, and briefed 7 Student-Athletes based on the Raising Canes campaign objective, and set up a photo shoot to capture the content.
Dubs produced two pieces of content for each Student-Athlete to post while organizing a varied flight time to prevent oversaturation.
The Dubs Group used our three-pronged brand matching strategy to identify, negotiate, and contract the right talent.
Dubs then executed a full shoot and video edit, culminating in assets that spread the word on campus that Raising Cane's was open for business in a convenient new location.
14 different social assets, all achieving local objectives while adhering to stringent corporate brand guidelines
Corporate was "very pleased with the results" with the campaign garnering over 42K organic impressions
Of Student-Athletes selected to participate, 71% were women
DUBS DID IT