We do it all.
Student-Athletes are finally allowed to profit off their own brand, yet most don’t have the time or experience to source, negotiate, and execute deals. Brands previously barred from working with Student-Athletes may not have the marketing resources or the knowledge about collegiate rules to execute deals for themselves. From these epiphanies, our business was born.
NIL for ALL Student-Athletes.
We’re uniquely qualified to deal with the emerging NIL space with over 35 years of sports marketing expertise enhanced by relevant technology application. This distinct mix delivers value for all of our Student-Athletes and the brands that want to work with them. We know how to turn Student-Athletes into marketing tools that provide a real ROI.
Meet The Team
Allie Miller is a co-founder at The Dubs Group
Previously she was a freelance sports and entertainment marketing manager. She has used the flexibility of her role to serve in many different capacities within the sports and entertainment landscape, including as the account manager for IBM’s sports and music properties, and as account manager for Ally Financials’ strategy in the sports and entertainment space.
Since July 2021, Miller has focused on collegiate NIL deals on behalf of existing and new clients, merging her collegiate experience with her most recent sponsorship expertise. Miller successfully sold and implemented several NIL deals, cementing her passion for this evolving space.
In 2019, Miller served as the head of the sponsorship department at Moontower Comedy delivering a 14% YOY growth in revenue. She moved to the Texas Stars (Dallas Stars’ AHL affiliate) where she led revenue growth through a Covid-impacted two seasons.
Out of college, Miller supported talent agents at Stanton & Co in Los Angeles, and leveraged the then-upcoming Olympic Games to match athletes with brands looking for sponsorships in the relevant space. Finding success in brand marketing, she spent the next few years at international sponsorship agencies, serving on the team of record for brands such as SNICKERS/M&Ms (MARS), AT&T, IBM, American Express, Ally Financial and SI Swimsuit across events like the Super Bowl, Final Four, Masters, GRAMMYs, US Open, and more.
During her college career she also served in various roles for the University of North Carolina’s Athletic Department, learning and growing in her favorite space: collegiate athletics. Specifically, Miller served as the lead ticketing intern during the Women’s Lacrosse Final Four, and as a student manager for the football team under Larry Fedora. She received two BA’s from the University of North Carolina in American History of Sport and Sport Management.
Following her wedding in May of 2021, Miller moved to Ft. Worth where she resides with her husband, Army Captain Jared Miller.
English Watson serves as a Marketing Coordinator for The Dubs Group.
Prior to joining the Dubs team, English worked as a Client Content Coordinator for Juniper & Berkeley, a boutique sports marketing agency that primarily worked with women in the sports industry. There, she worked with professional female athletes on brand sponsorship and personal projects. Most notably, she worked with French Olympic Silver Medalist Ysaora Thibus on her digital platform, Essentielle Stories, which exists to amplify the voices of women in sports. English also worked with other athletes such as NWSL star Ali Riley and former WNBA player Angel McCoughtry.
English has Front Office experience for the North Carolina Courage and North Carolina Football Club. Here, she developed her social media skills through content creation and digital media strategy. She brings those skills to The Dubs Group as she controls all digital outlets. Alongside her Social Media duties, she also manages client accounts and assists on sales pitches.
A graduate of The University of North Carolina at Chapel Hill, English is a Tar Heel born & bred. During her time at UNC, she served as a student office assistant in the football office under both Coach Larry Fedora & Coach Mack Brown. She earned a BA in Media & Journalism, with a focus on sports communications.
Makenzi is a Finance & Operations Coordinator for The Dubs Group. In this position, she works on everything from accounting to customer relationship management.
Makenzi earned a triple major in Finance, Accounting, and Marketing from TCU. She adds invaluable perspectives to the Dubs team as someone with a very broad professional background. Her previous experience includes working in commercial property management, education, fitness, and pharmaceuticals. Her diverse array of skills has proven to be crucial for the growth and progress of The Dubs Group.
She will soon be a member of the OU Law Class of 2026.
Parker Weber is a Sales representative for The Dubs Group. In this role, he finds opportunities for our Student-Athletes to provide marketing value to businesses of all kinds.
Parker comes to us having a background in government and politics. Prior to joining The Dubs Group, Parker was working in municipal government. In the Los Angeles Mayor’s Office, he first worked in the Office of Volunteer Engagement where he focused on homelessness issues and then in the Mayor’s Office of City Services where he focused on local infrastructure. Following that he he worked on political campaigns for the U.S. Senate, The U.S. House of Representatives, and the Fort Worth Mayor. Most recently he worked as a legal assistant at Ross and Matthews in Fort Worth.
An athlete growing up, Parker played football, lacrosse, hockey, and wrestled. He is passionate about sports, movies, dogs, and his TCU Horned Frogs!
Ashley currently works as our Social Media Intern, but she also holds the valuable position as an active Student-Athlete! She is a volleyball player for Texas Wesleyan University & her insight into the mind of a Student-Athlete is immensely beneficial.
As a first generation college student, she takes her education very seriously and is majoring in Marketing and minoring in Theology. As a member of Gen Z, Ashley keeps us up to date on all relevant trends, while also ensuring that we are representing ourselves authentically on Social Media.
Her knowledge and understanding of what it is like to be a Student-Athlete in the age of NIL is crucial to our processes and we are grateful for her perspective!