About Us

We do it all.

Student-Athletes are finally allowed to profit off their own brand, yet most don’t have the time or experience to source, negotiate, and execute deals. Brands previously barred from working with Student-Athletes may not have the marketing resources or the knowledge about collegiate rules to execute deals for themselves. From these epiphanies, our business was born.

NIL for ALL Student-Athletes.

We’re uniquely qualified to deal with the emerging NIL space with over 35 years of sports marketing expertise enhanced by relevant technology application. This distinct mix delivers value for all of our Student-Athletes and the brands that want to work with them. We know how to turn Student-Athletes into marketing tools that provide a real ROI.

Our Team

Meet The Team

Allie Miller

Co-Founder

Allie Miller is a co-founder at The Dubs Group

Previously she was a freelance sports and entertainment marketing manager. She has used the flexibility of her role to serve in many different capacities within the sports and entertainment landscape, including as the account manager for IBM’s sports and music properties, and as account manager for Ally Financials’ strategy in the sports and entertainment space.

Since July 2021, Miller has focused on collegiate NIL deals on behalf of existing and new clients, merging her collegiate experience with her most recent sponsorship expertise. Miller successfully sold and implemented several NIL deals, cementing her passion for this evolving space.

In 2019, Miller served as the head of the sponsorship department at Moontower Comedy delivering a 14% YOY growth in revenue. She moved to the Texas Stars (Dallas Stars’ AHL affiliate) where she led revenue growth through a Covid-impacted two seasons.

Out of college, Miller supported talent agents at Stanton & Co in Los Angeles, and leveraged the then-upcoming Olympic Games to match athletes with brands looking for sponsorships in the relevant space. Finding success in brand marketing, she spent the next few years at international sponsorship agencies, serving on the team of record for brands such as SNICKERS/M&Ms (MARS), AT&T, IBM, American Express, Ally Financial and SI Swimsuit across events like the Super Bowl, Final Four, Masters, GRAMMYs, US Open, and more.

During her college career she also served in various roles for the University of North Carolina’s Athletic Department, learning and growing in her favorite space: collegiate athletics. Specifically, Miller served as the lead ticketing intern during the Women’s Lacrosse Final Four, and as a student manager for the football team under Larry Fedora. She received two BA’s from the University of North Carolina in American History of Sport and Sport Management.

Following her wedding in May of 2021, Miller moved to Ft. Worth where she resides with her husband, Army Captain Jared Miller.

English Watson

Marketing Coordinator

English Watson serves as a Marketing Coordinator for The Dubs Group.

Prior to joining the Dubs team, English worked as a Client Content Coordinator for Juniper & Berkeley, a boutique sports marketing agency that primarily worked with women in the sports industry. There, she worked with professional female athletes on brand sponsorship and personal projects. Most notably, she worked with French Olympic Silver Medalist Ysaora Thibus on her digital platform, Essentielle Stories, which exists to amplify the voices of women in sports. English also worked with other athletes such as NWSL star Ali Riley and former WNBA player Angel McCoughtry.

English has Front Office experience for the North Carolina Courage and North Carolina Football Club. Here, she developed her social media skills through content creation and digital media strategy. She brings those skills to The Dubs Group as she controls all digital outlets. Alongside her Social Media duties, she also manages client accounts and assists on sales pitches.

A graduate of The University of North Carolina at Chapel Hill, English is a Tar Heel born & bred. During her time at UNC, she served as a student office assistant in the football office under both Coach Larry Fedora & Coach Mack Brown. She earned a BA in Media & Journalism, with a focus on sports communications.

Makenzi Edwards

Finance & Operations Coordinator

Makenzi is a Finance & Operations Coordinator for The Dubs Group. In this position, she works on everything from accounting to customer relationship management.

Makenzi earned a triple major in Finance, Accounting, and Marketing from TCU. She adds invaluable perspectives to the Dubs team as someone with a very broad professional background. Her previous experience includes working in commercial property management, education, fitness, and pharmaceuticals. Her diverse array of skills has proven to be crucial for the growth and progress of The Dubs Group.

She will soon be a member of the OU Law Class of 2026.

Parker Weber

Sales Representative

Parker Weber is a Sales representative for The Dubs Group. In this role, he finds opportunities for our Student-Athletes to provide marketing value to businesses of all kinds.

Parker comes to us having a background in government and politics. Prior to joining The Dubs Group, Parker was working in municipal government. In the Los Angeles Mayor’s Office, he first worked in the Office of Volunteer Engagement where he focused on homelessness issues and then in the Mayor’s Office of City Services where he focused on local infrastructure. Following that he he worked on political campaigns for the U.S. Senate, The U.S. House of Representatives, and the Fort Worth Mayor. Most recently he worked as a legal assistant at Ross and Matthews in Fort Worth.

An athlete growing up, Parker played football, lacrosse, hockey, and wrestled. He is passionate about sports, movies, dogs, and his TCU Horned Frogs!

Bridget Moench

Social Media Intern

Eloise

President of Client Services

Advisory Board

Our Advisory Board

Jeff Cuban

COO,
Mark Cuban Companies Entertainment Properties

Kayla Reinhart

Director, Marketing Analytics
Vizient, Inc

Starting her career with an internship in Sports Marketing at the University of Texas at Arlington, Kayla identified her passion for marketing analytics. She went on to work as a Marketing Analyst at PMG Digital Marketing Agency, serving clients such as Sephora, J.Crew, and Beats by Dre. She then moved on to be a Sr. Marketing Performance Analyst at Thomson Reuters where she stood up an analytics function that helped increase marketing-attributed sales by nearly 50%. Currently, she is a Marketing Analytics Manager at Vizient Inc., where she manages a team of analysts and has led the charge to bring analytics in-house. She supports internal Vizient stakeholders in optimizing campaigns based on customer data, and in 2021 she helped Vizient reach its best reported annual revenue.

Kayla has been in and around sports her entire life. She grew up playing basketball and volleyball, and played Division I basketball at Boise State University from 2012-2015 where she received her Bachelor’s degree in Marketing. She broke the three-point shooting percentage record in the Mountain West Conference, but that wasn’t enough. She was also a three-time All-Academic team member for BSU, and the women’s basketball representative for SAAC. Following her time at BSU, she attended The University of Texas at Dallas where she received her Master’s degree in both Business Analytics and Business Administration. She currently lives in DFW.

Nick Garcia

AVP, Team Sponsorship Lead & NBA Account Management

Nick is a problem solver who is comfortable in process, but thrives in asking the right questions to create the best marketing solution. He has 13+ years of experience working with some of the largest agencies, leagues, teams, brands, publishers, and creators in world. Specifically, he specializes in data-led storytelling, strategic planning, sales strategy, consumer insights, platform ideation, and multi-channel measurement.

Before Meta, he was the Director of Partnership Strategy at The Marketing Arm (TMA) where he created, led, and implemented a strategic partnership vision for the company's growth across the sports, entertainment, experiential, and talent practices. This involved strengthening TMA's position in the marketplace as a strategic advisor across a portfolio of clients (i.e. American Airlines, State Farm, AT&T) with the goal of reimagining solutions to client's short-term and long-term business challenges.

Previously, he was a Project Director at Wasserman where he was responsible for leading a multitude of projects including media valuations (broadcast & digital), predictive regression modeling, sponsorship sales strategy, portfolio management, prospect prioritization, and investment funding models.

Formerly as a marketing strategist at the NBA, he led a team responsible for helping 30 NBA, 12 WNBA, and 18 NBA D-League teams grow revenue by providing consultative insight on their sponsorship, digital, and marketing strategy. This team blended expertise from within sports with best practices from relevant industries and business specialties.

Selim Bingol

Senior VP & Chief Communications Officer,
Duke Energy Corporation

As senior vice president and chief communications officer, Selim Bingol was responsible for directing Duke Energy’s communications strategy and services, including internal and external communications support for business segments, media relations, executive communications, brand management and digital communications. He assumed his current position in January 2015.

Previously, Selim served as senior vice president of global communications at General Motors Co. In this role, he led all communications, measurably improving the company’s reputation among stakeholders as it emerged from bankruptcy and the “Government Motors” era.

In his prior corporate role, Selim was senior vice president of corporate communications at AT&T, where he led the public relations organization of what was then the world’s largest telecom company through one of the most dynamic periods in its history. This included multibillion-dollar mergers and acquisitions, roll out of national broadband DSL service, introduction of U-Verse television service, and the creation of Cingular Wireless in partnership with BellSouth. His specific functional leadership roles included employee communications, executive positioning, media relations, investor relations and special events.

During his career, Selim has held senior partner positions at Fleishman-Hillard Communications, one of the world’s largest public relations agencies.

Earlier in his career, Selim worked with one of the industry’s leading grassroots advocacy firms, and was press secretary for then-U.S. Rep. Jon Kyl (R-Az.) in Washington, D.C.

A graduate of the University of Virginia, Selim and his wife, Julie, have three daughters.

Jeff Weber

CEO,
Zone.tv

Jeffrey Weber is currently CEO of zone·tv, the leader in delivering A.I.-powered, personalized entertainment experiences to MVPD, mobile, and connected devices.

Zone·tv works with some of the largest entertainment companies in the world, such as Comcast, DirecTV, Warner Media, Roku, Vizio, and others to deliver engaging content for the Pay TV, mobile, and OTT ecosystems. Zone·tv delivers a personalized viewing experience through its proprietary user interface, which combines linear and on-demand features driven by artificial intelligence.

Weber also teaches a class at TCU’s Neeley school of business covering his expertise: the intersection of Technology in Media, Entertainment, and Sports.

He was formerly president of content and advertising at AT&T U-verse. He was a key player with U-verse since its launch in 2006, and saw the business grow from no revenue or customers to more than 5M TV subscribers and a $12 billion-plus annual run rate on the platform by 2013.

Prior to his roles in TV, he led Sports Marketing at AT&T. In addition, he held roles in IT, sales, strategy, network operations, and marketing addressing products including TV, data, wireless, and wireline services. He also launched and grew the second PCS market in the U.S. during his time at Sprint PCS.

Weber is a native of Norman, Oklahoma. He received an MIS degree from the University of Oklahoma and an MBA from Northwestern University, Kellogg School of Management. He currently resides in Texas with his wife, Lesa. They have two children. Allie graduated from UNC and lives in Fort Worth and Parker is a student at TCU.

Michael J Burr

Sr. Managing Director,
East West Bank
Head of Central Texas Market

Mike leads the Central Region for East West Bank and has 30+ years of investment and commercial experience. He joined East West Bank in early 2018 to develop a corporate banking approach for Texas and the Central Region of the U.S. The Central Region encompasses offices in Dallas, Houston, Austin, Chicago and Atlanta.

Prior to his current role at East West Bank, Mike was the Head of M&A for Firth Third Securities (2014 – 2018) which was a result of the bank’s purchase of Challenger Capital. While with Fifth Third and throughout his investment banking career, Mike had a specific focus within the private equity/family office segment, with specific industry emphasis with industrial, distribution, business services, financial services, and real estate industry sectors.

Before joining Fifth Third, Mike served as President of Challenger Capital Group (2007 – 2014) a financial advisory firm for middle market companies headquartered in Dallas, Texas, with a Chicago office. Mike was responsible for leading the firm’s investment banking and advisory business, establishing and enhancing the firm’s compliance procedures, marketing and developing opportunities and leading the execution of all transactions. This firm was ultimately sold to Fifth Third securities in 2014.

Before joining Challenger, Mike was Managing Director & Group Head of Mid-Corporate Investment Banking at JPMorgan Securities Inc. (2000 – 2007). Mike led the firm’s investment banking coverage for the bank’s Mid-Corporate Group, which covered the majority of the U.S. and Canada. JPMorgan’s Mid-Corporate Group represented the firm’s national investment banking coverage for its middle market clients. The bank’s middle market investment banking model was developed under Mike’s leadership within the Southwest region of the U.S. and ultimately, expanded nationally. Prior this role, Mike held multiple Investment Banking and Commercial Banking roles with JPMorgan and it’s predecessor organization(s) (1986 – 2000).

Currently, Mike is an advisory board member of Belle Tire (a Michigan-based regional tire retailer) and the Price Business School at the University of Oklahoma. He is currently and previously active with several community groups, including those based in Hinsdale, Illinois, Dallas/Fort Worth and Norman, Oklahoma.

Mike holds a bachelor’s degree in business administration and finance with honors from the University of Oklahoma.